Why We Started Forever

We were tired of the same thing: custom jewelry that wasn’t really custom. Cheap plating, inflated prices, and pieces that lost their shine after just a few wears. It felt disposable and we wanted something that actually meant something.

So we created Forever, a brand built on quality, intention, and design that lasts.

We make personal jewelry for everyday wear. Waterproof, tarnish-resistant, and built from stainless steel that actually holds up. Every name, every word, every date is custom-made no mass production, no shortcuts.

Because the small details matter. And when something means something to you, it should be made to last.

What Makes Us Different

Made to Be Worn

We use high-quality stainless steel that doesn’t fade or flake. Go ahead sweat in it, shower in it, live in it.


Details Matter

From the first sketch to the final polish, every piece is made with care. We obsess over the little things, because that’s what makes it personal.


Custom, Not Cookie-Cutter

No pre-printed names or one-size-fits-all molds. Everything is designed just for you and made to reflect your story.

Shop now

The Truth About Jewelry

Let’s be honest, a lot of the jewelry industry is smoke and mirrors. Overpriced for no reason. Flashy marketing for products that tarnish in weeks. Cheap metals disguised as luxury.

No markups. No fading. No pretending something is worth more than it is. Just well-made, water-resistant, everyday jewelry that feels personal and lasts longer than the trends.

Custom Name Bracelet

Custom Name Bracelet

£25.70 GBP £17.99 GBP

Custom Name Bracelet

Bubble Custom Name Necklace

Bubble Custom Name Necklace

£34.70 GBP £24.29 GBP

Bubble Custom Name Necklace

Custom Name Necklace

Custom Name Necklace

£35.99 GBP £25.19 GBP

Custom Name Necklace

Flower Custom Name Necklace

Flower Custom Name Necklace

£33.41 GBP £23.39 GBP

Flower Custom Name Necklace